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James Carter

James Carter

VP, Head of Channel

Mr. Carter brings a wealth of business development experience in the solar industry, where he has spent the last decade and a half of his career. At Sunrock, he leads channel development, focusing on expanding Sunrock’s partnerships and project pipeline.

Previously, Mr. Carter served as Sr. Director of DER and EV at Arcadia, a leading decarbonization platform. He was pivotal in building a business development team to ensure Arcadia's market dominance. He utilized their unique APIs to provide partners with crucial data for DER and EV deployment, including tariff information, PV financial modeling, and utility data access.

Mr. Carter's career spans various sectors within solar, including finance, development, and technology. He has a proven track record of building high-performing business development teams at SolarCity, Palmetto, Clean Power Finance, and Sunlight Financial.